Player One Amusement Group (P1AG) is bringing fresh excitement to North America’s arcade scene. We’ve begun rolling out Kiddleton claw machines—complete with kawaii-inspired designs and great IP prizes—across our route of arcades and mini-locations.
This rollout is designed to enhance the guest experience, strengthen repeat play, and create buzz with machines that stand out both visually and through the prizes they feature.
Part of the GENDA Family
Both Player One Amusement Group and Kiddleton are proud members of the GENDA family of companies, a global leader in amusement and entertainment. Together, we’re leveraging GENDA’s international expertise and unique prize strategies to bring something truly fresh to North American arcades.
This strategy is part of GENDA’s broader strategic growth plan to expand its footprint and deliver more variety, innovation, and value across the entertainment landscape.
What Guests Will See
Kiddleton claw machines bring a distinctive new look and feel to arcades:
- Kawaii-inspired cabinets that stand out with colorful, eye-catching designs.
- Great IP prizes from anime, gaming, and pop culture that connect with today’s players.
- A complete guest experience where the fun is in both the machine and the win, creating shareable moments for social media.
Strategic Rollout for Maximum Impact
P1AG is strategically introducing Kiddleton machines in markets and locations where they’re expected to perform best. This ensures:
- High guest engagement: Matching machines and prizes to the right demographics.
- Stronger operator results: Every new unit is placed where it can deliver maximum returns.
- Sustainable momentum: A phased rollout allows P1AG to monitor performance and expand where it makes the biggest impact.
Turning Heads, Driving Visits, Growing Revenue
For those on the P1AG route, the Kiddleton rollout represents:
- A competitive edge: Unique machines and prizes that set locations apart.
- Repeat visitation: Guests will return to chase popular collectibles.
- Organic marketing: Eye-catching machines and prizes naturally drive shares, selfies, and buzz online.
Experience Kiddleton at IAAPA
Want to see the excitement firsthand? At this year’s IAAPA Expo, P1AG will feature a dedicated “Kiddleton Corner” inside our booth, showcasing claw machines and prizes that are now rolling out across our arcades and mini-locations. It’s the perfect opportunity for operators and industry peers to experience why Kiddleton is attracting so much attention.
Looking Ahead
Kiddleton claw machines are just the beginning. As part of GENDA’s strategic growth in North America, P1AG will continue to bring new concepts, global inspiration, and cutting-edge prize strategies that evolve the arcade experience—helping operators capture trends, delight guests, and build long-term success.
Behind the scenes of the Kiddleton rollout! Here’s a look at a fresh line of Kiddleton units in our warehouse being prepped for the route — complete with tap-to-pay and final touches before heading out to their new locations. Strategic placement, ready-to-go tech, and irresistible prizes mean these machines will soon be driving guest excitement and repeat visits.
