Cool Profits Ahead: ICEE Slush Rush Is Coming to Arcades Before Summer

Cool Profits Ahead: ICEE Slush Rush Is Coming to Arcades Before Summer

Player One Amusement Group |

Family Entertainment Center (FEC) and arcade operators, get ready for a game that’s set to chill the competition in the first half of 2025. After turning heads at IAAPA Expo, ICEE Slush Rush by Bay Tek is gearing up to hit arcade floors—and we had the chance to play it ourselves at IAAPA. Spoiler alert: it’s not just fun; it’s a guaranteed crowd magnet. Let’s explore why this game is a must-have addition to your arcade lineup.

A Fresh Take on Gameplay

ICEE Slush Rush puts players in the role of a slushie master, racing against the clock to serve 50 perfectly crafted ICEE cups. Players juggle five flavors, carefully pouring without spilling or overfilling, all while managing the ticking timer. Accuracy and speed are the name of the game—clean up a mess, and you’ll lose precious seconds. Complete all orders in time, and players unlock a rewarding bonus round. - Don't worry, there is no actual mess as this arcade game is all displayed on realistic video. 

What impressed us most during the IAAPA demo was how addictive the gameplay is. It appeals to everyone: kids who love the challenge of improving their score, teens looking for fun competition, and adults who can’t resist the nostalgic pull of the ICEE brand. This broad appeal makes it a surefire hit for arcades and FECs.

Why ICEE Slush Rush Will Boost Your Business

Operators know the key to thriving arcades is choosing games that attract attention, encourage repeat play, and deliver solid ROI. ICEE Slush Rush ticks all those boxes:

  • Visual Appeal: Its vibrant, branded design pops on the floor, making it a natural crowd magnet.
  • Competitive Play: With multiplayer options, it encourages groups to play together, driving up dwell time and per-visit revenue.
  • Universal Appeal: From nostalgic adults to kids just discovering the fun, ICEE’s iconic brand resonates with every generation.
  • High Replay Value: The blend of speed, strategy, and accuracy keeps players coming back for more.

It’s a rare combination of strong branding, engaging gameplay, and family-friendly fun that makes this game a standout addition to any arcade or entertainment venue.

Why Partner with Player One Amusement Group?

At Player One Amusement Group (P1AG), we specialize in delivering high-performing games that help our partners thrive. From consulting on game selection to offering revenue-sharing opportunities, we’re here to support your success. With ICEE Slush Rush, we’ll help you integrate this exciting new title seamlessly into your venue, setting you up to maximize engagement and revenue.

Secure ICEE Slush Rush for Your Arcade

Don’t let the competition beat you to it—reserve ICEE Slush Rush today and ensure your arcade is ready to serve up this frosty favorite.

  • Place Your Order with P1AG: Contact our sales team to lock in your order. 
  • Speak to Your Sales Rep: Already working with us? Let your representative know you’re ready to bring this game to your arcade.

The first half of 2025 is shaping up to be an exciting time for arcades, and ICEE Slush Rush is the perfect way to kickstart the season. Don’t miss your chance to attract new players, boost revenue, and deliver an unforgettable experience to your guests.

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About P1AG

Player One Amusement Group is the leader in arcade gaming equipment sales, service, and rentals across North America. P1AG is your one stop shop for all the advice and equipment you need to make your business or home arcade thrive.

Our industry leading Revenue Share Partnership helps family entertainment centers, bars, restaurants, hotels and other facilities turn empty or under utilized spaces into revenue and smile generating machines with little to no capital required.