We see it all the time: a new arcade launches with flashy lights, awesome games, a loaded redemption counter... but barely a blip online.
No tags. No posts. No buzz.
In today’s world, that’s a major missed opportunity.
Your location might be packed with fun, but if people aren’t sharing it, you're leaving foot traffic (and revenue) on the table. Social media is no longer just a marketing “nice-to-have”—it’s one of the most powerful tools to grow your arcade’s visibility, drive party bookings, and build a community.
Here’s how to get started—and why it matters.
Social Media Turns Players into Promoters
Guests don’t just want to play—they want to share the moment.
Whether it’s a jackpot win, a wild claw machine grab, or a birthday dance party on the arcade floor, these moments are perfect for TikTok, Instagram, and Facebook stories.
When people post about your arcade, you reach hundreds or even thousands of potential new guests, without spending a dime.
Examples:
- A parent shares a birthday party video = 3 families message “Where is this?”
- A teen posts a dance game battle = 1,000 local followers now know your arcade exists.
Creating an arcade that’s fun to experience and fun to share is key.
Why Social Media Matters for Arcades and FECs
Let’s break it down:
- Local discovery happens on phones. People check your Instagram or Google reviews before visiting.
- Short-form videos = big action. A 15-second TikTok showing someone winning a giant plush is more effective than most paid ads.
- Social proof drives decisions. If your feed shows happy guests, busy weekends, and cool events, you instantly become a trusted entertainment option.
Still think it’s just about pretty pictures? Think again—an active social presence builds trust and drives foot traffic.
6 Simple Ways to Make Your Arcade More Shareable on Social Media
You don’t need a full-time social media team. Just a plan.
1. Set Up Instagrammable Spots
Add fun, low-cost photo areas: neon signs, giant props, or mural backdrops. Bonus points if your prize counter is in the shot.
2. Create and Promote a Hashtag
Use something like #PlayAtGalaxyArcade (customized to your brand). Put it on signage, party invites, and digital displays.
3. Show People, Not Just Machines
Feature happy guests, birthday groups, jackpot winners, and team members. Real moments = real engagement.
4. Run Weekly Challenges
Try “High Score of the Week” or “Best Claw Grab Video” contests. Reward with bonus credits or small prizes.
5. Turn Party Guests into Promoters
Send a “Thanks for partying with us!” email that encourages tagging your arcade in their posts. Offer a small gift card or entry into a draw if they share.
6. Be Consistent, Not Perfect
Don’t overthink it. A behind-the-scenes clip of new games arriving or a video of your tech team loading tickets goes a long way.
Invite Local Influencers to Your Arcade
Want a fast way to create buzz? Bring in local creators who already have your audience’s attention.
Family bloggers, TikTok creators, and Instagram influencers can:
- Reach thousands of local followers instantly
- Create fun, authentic content from your arcade
- Build long-term brand awareness
How to do it:
- Invite them to new game launches, themed nights, or party preview events
- Offer early access, free play, or giveaways in exchange for a post or story
- Create a unique offer or hashtag just for their audience
Influencers can be a game-changer for brand visibility—especially when you’re launching something new.
Social Media Tools That Save You Time (and Sanity)
Managing posts, replies, and reporting can be overwhelming. Luckily, there are simple tools that make it easier to plan and track your content.
Here are a few arcade-friendly options:
- Zoho Social – A solid all-in-one tool for scheduling and managing posts, with good integration across platforms.
- HubSpot – Great if you’re already using it for CRM. Lets you schedule, monitor, and report all in one place.
- Buffer – Perfect for small teams. Easy scheduling and clean analytics.
- Hootsuite – Powerful if you manage multiple locations or want robust reporting and team workflows.
These tools help you:
- Plan out content weeks in advance
- Post across Instagram, Facebook, TikTok, and more
- Track what content performs best
- Stay consistent—even during your busiest weekends
Even 30 minutes of scheduled content per week can help your arcade stay top-of-mind all month.
Want your arcade to stand out online and offline?
Let’s connect and start turning your guests into your best marketers.
