Mornings at JW Marriott Phoenix Desert Ridge Resort & Spa are already legendary: kids drift along a 1,600-foot lazy river, race down three brand-new water slides, or splash across five sparkling pools inside the 140,000-square-foot AquaRidge WaterPark. Golfers head for the two championship courses at Wildfire Golf Club, while serenity-seekers slip into the palm-lined sanctuary of Revive Spa.
Now the story flows effortlessly indoors thanks to Copper Alley Games + Bar + Bites—a vibrant, climate-controlled arcade created through a revenue-share partnership with Player One Amusement Group (P1AG). Just steps from the slides, families transition from sun-kissed thrills to pixel-powered play without missing a beat.
The result is an entertainment venue that feels purpose-built for the property’s “stay elevated” brand promise—seamlessly blending playful energy with the polished comfort guests associate with JW Marriott worldwide.
The Right Mix of Arcade Games: A Natural Extension of All-Day Play
Copper Alley transforms a once-quiet restaurant footprint into a buzzing hub where every generation finds its groove. The floor blends sports challenges like Extreme Shot basketball and Big Wave Air Hockey; competitive video action with the eight-station Pac-Man Battle Royale and head-to-head Fast & Furious racers; immersive VR adventures on Rilix VR Coaster and Godzilla VR; and ticket-spitting redemption hits such as SpongeBob Pirates: Bikini Bottom, Bop It, Raccoon Rampage, and more. Guests laugh, compete, and collect prizes long after towels are dry.
Parents recharge with wings and a local craft beer while still within cheering distance of the high-score chase; teens settle sibling rivalries on digital asphalt; younger gamers discover the joy of instant wins. It’s variety, not interruption—another chapter in the same sun-bright narrative.
Delivered Turn-Key, Paid for by Performance
P1AG delivers a turnkey total solution—beginning with concept sketches and game selection, through installation, and into ongoing service—while Desert Ridge collects a share of the monthly earnings. With incentives perfectly aligned, P1AG swaps in new titles the moment the data points to an opportunity, keeping Copper Alley both fresh and reliably profitable.
“When we opened the new AquaRidge WaterPark at our Desert Ridge property, we knew we wanted to create a complete experience for families — something beyond the slides and poolside fun. Repurposing an underused restaurant space into Copper Alley Games + Bar + Bites was the perfect opportunity.
We were incredibly impressed with Player One Amusement Group (P1AG). They managed the entire process — from design and layout to installation and game selection — with professionalism and attention to our brand standards.
Through a revenue share partnership, we were able to bring in a high-quality arcade experience while sharing both the investment and the upside. The result? A vibrant, modern arcade and dining space that’s become one of our most popular amenities. Copper Alley blends nostalgia, gameplay, and elevated bites in a way that keeps families on property longer — and coming back for more.
It’s been a win-win: great for our guests and great for our bottom line. I’d absolutely recommend Player One Amusement Group to any resort looking to elevate their entertainment offerings.”
Brandy Staab, Resort Manager, JW Marriott Desert Ridge Resort & Spa – Phoenix, AZ
Why Copper Alley Makes Every Resort Hour Count
Because the arcade sits beside AquaRidge, families stay anchored on property for mid-day snacks, late-afternoon challenges, or a post-dinner rematch. That extra dwell time lifts food-and-beverage sales, retail traffic, and overall guest satisfaction—without cannibalizing the lure of pools, golf, or spa treatments.
Future-Proof Fun. Shared Arcade Success in Revenue Share Partnership
P1AG’s analytics guide game rotations, prize-counter tweaks, and seasonal promotions, so Copper Alley evolves as quickly as guest taste. Desert Ridge enjoys steady, low-risk revenue; P1AG earns when the arcade thrives—an incentive structure that keeps both partners aiming for the next win/win high score.
Desert Ridge is the newest JW Marriott property to embrace P1AG’s revenue-share arcade model, joining other successful P1AG rollouts such as JW Marriott Marco Island Beach Resort, Desert Springs Resort in Palm Desert CA, and Marriott Marquis San Diego Marina. These proven partnerships show how our turnkey approach elevates guest experiences—while adding a dependable new profit stream for each resort.
Ready to Add an Arcade to Your Resort?
Copper Alley proves that with the right partner, a bit of under-used space can blossom into unforgettable family moments and a healthy new profit center—no capital budget required.
Curious what a P1AG revenue-share arcade could look like for you?
Email sales@p1-ag.com and let’s start mapping the fun.
* Photo Credit: JW MARRIOTT
